In a highly anticipated event, Pharrell Williams took the reins as the new men’s creative director for Louis Vuitton, succeeding the late Virgil Abloh. Fashion enthusiasts around the world eagerly awaited Williams’s debut show, which marked the beginning of Men’s Fashion Week Spring/Summer 2024 in Paris.
The setting for this momentous occasion was the iconic Pont Neuf bridge in Paris’ 1st arrondissement, just a short distance from the headquarters of Louis Vuitton. Against this backdrop, Pharrell Williams unveiled his inaugural collection for the renowned French fashion house.
The event attracted an impressive gathering of music and fashion luminaries, including Rihanna, ASAP Rocky, Beyoncé, Lenny Kravitz, Tyler the Creator, Kim Kardashian, Zendaya, and Naomi Campbell. The show concluded with an unforgettable after-show featuring surprise performances by Jay-Z and Pharrell himself.
For his grand finale, Pharrell donned a striking suit adorned with a digitalized Damoflage motif, paying homage to Paris and breathing new life into the Maison’s emblem.